Our Sustainability Promise
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We don’t ship water
By selling our products as concentrates and powders, we avoid wasting fuel and resources shipping water (which you can easily add from your kitchen tap). This also means we use less packaging - helping the planet in two ways!
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Ingredients chosen with care
We believe less is more, so we only include the essentials. Our ingredients are vegan, non-toxic, and safe for humans, animals, and the environment. And unlike many eco-brands, we ensure our products are safe for aquatic life, so you can flush them without worry.
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Eco-conscious packaging
We reduce waste by packing as much product as possible into minimal packaging. Each 100ml concentrate makes up to five 500ml spray bottles, and our packaging is recyclable and never single-use. Made from ocean-bound recycled plastic, our bottles are built to last—rinse, refill, and repeat!
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Allergic to cleaning products?
It’s more common than you might think. Rashes, headaches, sore eyes, respiratory issues – they’re all signs of an allergic reaction. Our founder, Lauren, knows this from personal experience, and that’s why she started Natrie. We work with the shortest ingredient list we can, because fewer ingredients means less potential for a reaction. We’re super picky about what goes into our products, and many of our ingredients are safe enough that you’ll also find them in cosmetics or foods.
Meet our Core Ingredients
Bicarbonate of Soda
This naturally occurring, safe compound is wonderful for scrubbing dirt, removing grease and neutralising odours.
Citric Acid
A mild organic acid found in many fruits, citric acid is used widely in food, personal care and pharmaceutical products. It’s great at tackling limescale and scum and it’s gentler than many ingredients used by mainstream brands. As it’s acidic, it’s also a natural sanitiser.
Diatomaceous Earth
Diatomaceous earth is a naturally occurring, mild abrasive. In powder form, it’s great at absorbing odours. As a paste, it makes a great cleaner.
Phenoxyethanol (Preservative)
Preservatives inhibit biological action – and that makes them tricky for non-toxic products. We weighed up a long list of options before selecting phenoxyethanol, which also occurs naturally in green tea.
Plant-Based Surfactant
Normally used in gentle cleansers and soaps, this surfactant is produced from corn starch and coconuts. It’s also biodegradable and has low toxicity, making it an environmentally friendly alternative to the harsh surfactants found in many products. Along with our other ingredients, it works hard against grime.
Sodium Citrate
This little beauty is a great cleaning agent, but that’s not the only reason we use it. It also helps stabilise our formulation and reduces the impact of hard water.
Sugar Based Soap
This soap is a gentle cleanser that’s kind to skin and is normally found in body care products. In our formulation, it’s super effective at removing dirt and grime.
Vegetable Glycerine
Glycerine is a natural byproduct of making soap. It’s also a natural solvent, making it excellent for cleaning and for removing stains.
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Our specially formulated, low-allergen fragrance
Fragranced products are usually a huge no-no for anyone with allergies, as there are a whopping 26 major fragrance allergens listed in the UK.
Our founder, Lauren, desperately wanted to offer an allergy-friendly fragranced cleaning range, as that’s what she was looking for herself.
There wasn’t a suitable fragrance on the market, so she worked with a chemist to formulate one. The result is our signature bergamot and lime scent. It’s made without all 26 major fragrance allergens, and it’s free from essential oils (which cause reactions in many people).
And don’t worry if you prefer your cleaning products unfragranced. Our range includes a fragrance-free option for that very reason.
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Natrie
All Purpose Cleaner - Concentrated Refill - Bergamot & Lime. Makes up to 5 spray bottles
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ANY QUESTIONS? CHECK OUT OUR FAQS
Your Questions Answered
Why do you only have one product?
Because we believe that over consumption is a serious problem and one that circular, sustainable brands can answer. "Buy better, buy less" is a mantra we want to promote. You don’t need loads of cleaning products. You don’t need loads of clutter. You just need one really good all purpose for most of the jobs around your home.
How many bottles of cleaning product does one concentrate make?
We know you might be wondering how far one 100ml bottle of concentrate will really go. Well, the answer is: a long way! One bottle makes up to 5 full-sized 500ml spray bottles when mixed with water from your kitchen tap. That’s up to 2.5 litres of cleaning power from just one tiny bottle.
So not only are you saving space and reducing waste by cutting out unnecessary water, but you’re also getting great value for money. It’s an eco-friendly, budget-friendly solution that lasts longer and does more. Less packaging, fewer emissions, and a lot more cleaning for your money—what’s not to love?
What makes Natrie cleaning products different from other eco-friendly brands?
Natrie products are formulated with minimal, carefully selected ingredients that are vegan, non-toxic, and safe for humans, animals, and the environment. We avoid harsh chemicals, opting for natural alternatives that provide serious cleaning power without compromising safety. We also ensure our products are safe for aquatic life (even in concentrated form), making them more eco-friendly than many other brands, and we were clear that we didn’t want any single use packaging so our products are multi refill, multi use and minimal.
Our range was designed by professional cleaners, so you know every product will be effective.
How do your concentrates work?
Our concentrates are designed to be mixed with water, which you can easily add from your kitchen tap. Each 100ml bottle of concentrate makes 4-5 full-sized 500ml spray bottles. With more than one bottle, you can make either 2 kitchen and 2 multi surface sprays, 5 multi surface sprays or 3 kitchen sprays (with a little left over). This reduces packaging waste, saves on shipping, and eliminates the need for additional water transport, making it a more sustainable and cost-effective solution.
Can I use Natrie products on all surfaces?
Absolutely! Our multi-purpose cleaning concentrates are effective on a wide variety of surfaces, from kitchen counters and bathrooms to windows and floors. Whether you're tackling grease or everyday messes, Natrie’s products deliver sparkling results across the home.
Is Natrie’s packaging recyclable?
Yes! We are committed to reducing waste by using recyclable,Prevented Ocean Plastic for our bottles and ensuring that all packaging is eco-friendly. Prevented Ocean Plastic is high quality, fully certified recycled plastic that has been collected from coastal areas at risk of ocean plastic pollution. Your spray bottle is designed to be reused & should last you years, but when you are done with concentrate bottle, simply rinse and recycle the bottle, including the trigger spray.