Our Story

Natrie was founded on the belief that household cleaning products don’t need to contain harmful ingredients in order to work brilliantly. Our range harnesses the potency of safe, time-tested ingredients in a user-friendly way. Working with our chemist, we formulated and tested countless versions of each product on real-life dirt and grime, refining them until they were super effective. The result is a powerful blend of chemistry and professional cleaning expertise, created with only non-toxic, low-allergen ingredients.

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Meet our founder, Lauren

Professional cleaner. Mum-of-five. Allergy-sufferer.

As a mum to five wonderful (but messy and sometimes whiffy) kids, and as the owner of a professional cleaning company, I know the importance of cleaning products that really work.

And as someone with allergies, eczema, sensitive skin and Mast Cell Activation Syndrome (MCAS), I’d always struggled to find powerful cleaning products that didn’t trigger a reaction.

As for the luxury of a fragranced cleaning product that didn’t set my allergies off? Forget it.

That’s why I decided to develop my own.

The range you see today results from years of hard work with a chemist and testing with professional cleaners, and I couldn’t be prouder. I’m excited to help drive some BIG changes in the industry, starting with our super effective non-toxic cleaning products.

And we’ve only just begun …

Lauren