Powerful, non-toxic household cleaning

Meet our super effective, user-friendly cleaning products made with simple, time-tested ingredients.
Natrie gives you everything you need to get your home really clean and fresh, with nothing that’s harmful to you, your loved ones or the environment.

Kind to you and the planet, harsh on dirt and grime.

Visit our Shop

Cleaning made kinder, one spray-wipe-shine at a time

  • Non-toxic & low-allergen

    Every ingredient is eco-friendly and we never use common allergens.

  • Seriously powerful

    Trialled by the toughest of testers so they meet the highest of standards.

  • We don’t ship water

    Concentrates and powders mean we don’t waste fuel shipping water.

  • Less is more

    Clean your whole home with minimal ingredients and products.

1 4

Featured Collection

1 4

Meet our powerful non-toxic bathroom spray

A shiny clean bathroom without the harmful chemicals? It’s totally possible. Our bathroom cleaner concentrate is available in fragrance free or with our specially formulated low-allergen bergamot and lime fragrance.

Shop Now

“The bathroom cleaner worked really well. I was impressed how good it was on my grungy toilet!!”
Anna, 2023

Natrie’s founder, Lauren, is an allergy-sufferer

As she’s also a professional cleaner and a mum-of-five, she needs powerful cleaning products that really work.

Struggling to find ones that cleaned well and didn’t trigger her allergies, Lauren decided to develop her own non-toxic range. The result? Natrie.

Our Story

Powerful non-toxic cleaning that really works

We get it. Life’s too short to spend scrubbing away at stubborn stains. Fuss-free cleaning is a must.
Our products are tested by professional cleaners and busy parents to make sure they really do get results.

Non-toxic Cleaning Tips & Tricks

Joining the range in 2024

  • Powerful non-toxic all-purpose cleaner (concentrate)

    ✔ Banishes grime and grease
    ✔ Neutralises odours
    ✔ Suitable for all household surfaces

  • Powerful non-toxic toilet cleaner (powder)

    ✔ Removes stubborn grime
    ✔ Cleans above and below the water line
    ✔ Powered by citric acid and diatomaceous earth